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Between the growing number of television cord-cutters, the rise of ad blockers and the ongoing struggle to effectively connect with people on their mobile devices, there's no longer a guarantee that anyone will look at the things advertisers make. The captive audience they once enjoyed in America's living rooms is fading fast — a victim to all-consuming changes in the ways people watch television, read the news and browse the web. Luckily for everyone else, the resulting twinge of panic has emboldened some ad agencies to push to imaginative new heights in an attempt stand apart from the fray.
But not all brands — or rather commercials — are created equal. Some ads are just funnier, crazier or more emotional than others, creating a buzz before they even hit the TV screens on the big game day. Amobee tracked engagement around the digital content put out by brands around their Super Bowl commercials between January 1 and February 1,and compiled a list of the buzziest brands this Super Bowl.
For many, the Super Bowl means epic shootouts, defensive shutdowns and last-minute, game-on-the-line Hail Marys. Every year, companies spend millions of dollars for just a few seconds of airtime in hopes of getting consumers attention—and then, maybe, their money. Whether funny, sad, self-referential or downright weird, Super Bowl ads have become a spectacle and tradition in their own right. How did the commercial sideshow become as engrossing as the main event?
Rock 'n' roll. There can be a number of reasons a TV ad is banned. Usually, the content can is too overtly sexual or shows nudity.
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Yeah, watching football during the Super Bowl is cool and all, but the commercials are hands down the best part of the first Sunday in February. Comedian Keegan Michael Key translates all the slang and fancy words nobody understands. Why can't he be around to help us all understand Tinder bros' lingo, though!?
French humor is certainly no exception. It can be quite sarcastic, broad and of course draws on cultural references that non-native speakers might miss. So how can you pass on this essential cultural knowledge to your students without running way over your class time? Short and sweet, these videos are easy to incorporate into your lesson plan.
We learned this in when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where an older woman was kidnapped by robots who killed her loved ones and forced to consume ice cream against her will. Now, Halo Top is bringing its dark side to television. Its first TV ads ever, by 72andSunny New York, are built around a fun insight—that it's not kids but grownups who really need ice cream, to assuage the indignities of modern adult life as well as the terrors of mortality.
Old Spice has managed to bring commercials from a TV necessity to something we all look forward to. The Old Spice advertising department has not only successfully reinvented their image for a younger generation, but left you with a smile on your face after a TV spot. Old Spice commercials are some of the most hallucinatory trips on television, and they're also genuinely funny.